• Social Media & Content Marketing •
Ditch the bait-and-switch content
with Joe Pulizzi, Founder of Content Marketing Institute
The ultimate goal of content marketing is generating revenue. But how you go about it can mean the difference between engaging audiences and turning them off. Founder of Content Marketing Institute Joe Pulizzi explains the difference.
- Joe Pulizzi – Founder, Content Marketing Institute
- Thad Kahlow – CEO, BusinessOnline (host)
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