B2B Leader Series

•  Social Media & Content Marketing  •

Ditch the bait-and-switch content

with Joe Pulizzi, Founder of Content Marketing Institute

The ultimate goal of content marketing is generating revenue. But how you go about it can mean the difference between engaging audiences and turning them off. Founder of Content Marketing Institute Joe Pulizzi explains the difference.

Watch Joe’s Full Interview (The Magic of B2B Content Marketing)

  • Joe Pulizzi – Founder, Content Marketing Institute
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Joe Pulizzi:


Two key factors to build a subscriber audience with content (2:15)


Do you have the patience to build customer relationships through content? (1:39)


“Here’s where the content marketing magic happens” (1:47)


Your greatest content assets are already on the payroll (2:43)


Is your content delivering the three S’s of marketing: sales, savings and sunshine? (2:54)

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BMA National Conference
Chicago, IL. May 27-29, 2015