B2B Leader Series

•  Social Media & Content Marketing  •

Your greatest content assets are already on the payroll

with Joe Pulizzi, Founder of Content Marketing Institute

For quality content, look no further than the assets at your fingertips within your organization. Content Marketing Institute’s founder Joe Pulizzi explains how companies are turning to employees as their greatest content contributors.

Watch Joe’s Full Interview (The Magic of B2B Content Marketing)

  • Joe Pulizzi – Founder, Content Marketing Institute
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Joe Pulizzi:


Two key factors to build a subscriber audience with content (2:15)


Ditch the bait-and-switch content? (2:45)


Do you have the patience to build customer relationships through content? (1:39)


“Here’s where the content marketing magic happens” (1:47)


Is your content delivering the three S’s of marketing: sales, savings and sunshine? (2:54)

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BMA National Conference
Chicago, IL. May 27-29, 2015