B2B Leader Series

•  Social Media & Content Marketing  •

“Here’s where the content marketing magic happens”

with Joe Pulizzi, Founder of Content Marketing Institute

Converting content efforts into revenue is critical in the B2B sales-driven world. Joe Pulizzi of the Content Marketing Institute discusses how to align the two deliver on both short-term and long-term goals.

Watch Joe’s Full Interview (The Magic of B2B Content Marketing)

  • Joe Pulizzi – Founder, Content Marketing Institute
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Joe Pulizzi:


Two key factors to build a subscriber audience with content (2:15)


Ditch the bait-and-switch content? (2:45)


Do you have the patience to build customer relationships through content? (1:39)


Your greatest content assets are already on the payroll (2:43)


Is your content delivering the three S’s of marketing: sales, savings and sunshine? (2:54)

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BMA National Conference
Chicago, IL. May 27-29, 2015