B2B Leader Series

•  Social Media & Content Marketing  •

Do you have the patience to build customer relationships through content?

with Joe Pulizzi, Founder of Content Marketing Institute

If you’re looking for immediate marketing gratification, here is some sound advice on building a content strategy from thought leader Joe Pulizzi of the Content Marketing Institute.

Watch Joe’s Full Interview (The Magic of B2B Content Marketing)

  • Joe Pulizzi – Founder, Content Marketing Institute
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Joe Pulizzi:


Two key factors to build a subscriber audience with content (2:15)


Ditch the bait-and-switch content? (2:45)


“Here’s where the content marketing magic happens” (1:47)


Your greatest content assets are already on the payroll (2:43)


Is your content delivering the three S’s of marketing: sales, savings and sunshine? (2:54)

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BMA National Conference
Chicago, IL. May 27-29, 2015