B2B Leader Series

•  Social Media & Content Marketing  •

Two key factors to build a subscriber audience with content

with Joe Pulizzi, Founder of Content Marketing Institute

While creating content marketing “isn’t rocket science” as Joe Pulizzi of Content Marketing Institute says, building a subscriber audience doesn’t happen overnight. Here he explains how even small B2B marketers are generating subscriber growth by adhering to two key strategies.

Watch Joe’s Full Interview (The Magic of B2B Content Marketing)

  • Joe Pulizzi – Founder, Content Marketing Institute
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Joe Pulizzi:


Ditch the bait-and-switch content? (2:45)


Do you have the patience to build customer relationships through content? (1:39)


“Here’s where the content marketing magic happens” (1:47)


Your greatest content assets are already on the payroll (2:43)


Is your content delivering the three S’s of marketing: sales, savings and sunshine? (2:54)

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BMA National Conference
Chicago, IL. May 27-29, 2015