• Social Media •
Social Media Growing Pains for Cisco
with Diane Pease, Cisco’s Inbound Marketing Manager (full interview)
In this edition of B2Beacon’s Leader Video Series, Thad Kahlow, CEO of BusinessOnline speaks with Diane Pease, Inbound Marketing Manager at Cisco, about the (sometimes painful) organizational shifts necessary for large enterprises to embrace social media. With the complexity of social media growing at an ever-increasing pace, orchestrating a large corporation to fully adopt and manage social media across the organization can be a daunting task.
Diane shares her stories of how Cisco has transitioned into developing content, managing a global social presence, and utilizing social media to support customers.
- Diane Pease – Inbound Marketing Manager, Cisco
- Thad Kahlow – CEO, BusinessOnline (host)
How Cisco Finally Embraced Social Media
Healthy Debate on Having a Unified Message in Social Media
How Cisco Uses Social Media to Support Current Customers
Cisco Exec’s Tips for Winning at Social Media
Be the First to Know About New Leader Series:
Sign Up Now >
ClickZ Live 2014 Conference
August 11 – 14, 2014