B2B Leader Series

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Cisco Exec’s Tips for Winning at Social Media

Highlight with Diane Pease, Cisco’s Inbound Marketing Manager

B2Beacon Leader Series host Thad Kahlow, asks Diane Pease, Inbound Marketing Manager for Cisco, her advice for what marketers should get on their social media strategy roadmap. Her keys are to continuously experiment with different things, and ensure a process is in place to quickly respond to any negative feedback.

Watch Diane’s Full Interview (Social Media Growing Pains for Large Enterprises)

  • Diane Pease – Inbound Marketing Manager, Cisco
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Diane Pease:


How Cisco Finally Embraced Social Media


Healthy Debate on Having a Unified Message in Social Media


How Cisco Uses Social Media to Support Current Customers

Watch the Full Interview:


Social Media Growing Pains for Cisco
(Cisco’s Marketing Manager)

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August 11 – 14, 2014