B2B Leader Series

•  Social Media & Content Marketing  •

Top to Bottom Funnel Marketing Approaches

with Russ Glass, Head of Products at LinkedIn Marketing Solutions (full interview)

As a part of the B2Beacon Leader Video series, BusinessOnline CEO Thad Kahlow talks with Russ Glass, Head of Products for LinkedIn Marketing Solutions about the importance of content marketing. Glass discusses top to bottom funnel approaches, such as tracking customer behavior to deliver highly relevant content. This more personalized approach of marketing improves engagement and shows that your business is paying attention to what users want.
Through utilizing cross-device networks, multi-channel approaches, and the data of logged-in users, LinkedIn Marketing Solutions serves as an example of where digital marketing is moving and how it can be most effectively utilized within the market.

  • Russ Glass – Head of Products, LinkedIn Marketing Solutions
  • Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:

Rus-Glass-game-changing-content-marketing

Game-changing content marketing
(2:33)

Russ-Glass-feed-the-funnel-effective-marketing-top-to-bottom

Feed the Funnel: effective marketing top to bottom
(2:09)

Russ-Glass-demand-generation-ditch-the-clicks

Demand Generation: Ditch the clicks, measure THIS instead
(2:19)

Russ-Glass-where-there's-disruption-there's-opportunity

Where there’s disruption, there’s opportunity
(2:30)

Russ-Glass-face-your-iot-fears-more-data-just-means

Face your IOT fears. More data just means more focus on this…
(2:51)

Be the First to Know About New Leader Series:

Sign Up Now >

BMA15
BMA National Conference
Chicago, IL. May 27-29, 2015