•  Social Media & Content Marketing  •

Top to Bottom Funnel Marketing Approaches

with Russ Glass, Head of Products at LinkedIn Marketing Solutions (full interview)

As a part of the B2Beacon Leader Video series, BusinessOnline CEO Thad Kahlow talks with Russ Glass, Head of Products for LinkedIn Marketing Solutions about the importance of content marketing. Glass discusses top to bottom funnel approaches, such as tracking customer behavior to deliver highly relevant content. This more personalized approach of marketing improves engagement and shows that your business is paying attention to what users want.
Through utilizing cross-device networks, multi-channel approaches, and the data of logged-in users, LinkedIn Marketing Solutions serves as an example of where digital marketing is moving and how it can be most effectively utilized within the market.

• Russ Glass – Head of Products, LinkedIn Marketing Solutions
• Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:

Game-changing content marketing (2:33)	Feed the Funnel: effective marketing top to bottom (2:09)	Demand Generation: Ditch the clicks, measure THIS instead (2:19)
Where there’s disruption, there’s opportunity (2:30)	Face your IOT fears. More data just means more focus on this… (2:51)

BMA National Conference
Chicago, IL. May 27-29, 2015