•  Social Media & Content Marketing  •

Demand Generation: Ditch the clicks, measure THIS instead

with Russ Glass, Head of Products at LinkedIn Marketing Solutions

Forget the inside baseball of data metrics. What speaks volumes about your demand generation marketing is something even more tangible. Here’s how to tout your success that will get the attention of any CEO, CFO or CIO, courtesy of Russ Glass, Head of Products with LinkedIn Marketing Solutions.

Watch Russ’s Full Interview (Top to Bottom Funnel Marketing Approaches)

• Russ Glass – Head of Products, LinkedIn Marketing Solutions
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Russ Glass:

Game-changing content marketing (2:33)	Feed the Funnel: effective marketing top to bottom (2:09)	Where there’s disruption, there’s opportunity (2:30)
Face your IOT fears. More data just means more focus on this… (2:51)

BMA National Conference
Chicago, IL. May 27-29, 2015