• Social Media & Content Marketing •

Face your IOT fears. More data just means more focus on this…

with Russ Glass, Head of Products at LinkedIn Marketing Solutions

The Internet of Things is looming larger than ever for marketers. More data, more channels, more everything! Fear not, says Russ Glass, Head of Products with LinkedIn Marketing Solutions. Simply keep your focus on this one approach, and you will make good marketing decisions, regardless of the volume of data or where it’s coming from.

Watch Russ’s Full Interview (Top to Bottom Funnel Marketing Approaches)

Russ Glass – Head of Products, LinkedIn Marketing Solutions
Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Russ Glass:

Rus-Glass-game-changing-content-marketing

Game-changing content marketing
(2:33)

Russ-Glass-feed-the-funnel-effective-marketing-top-to-bottom

Feed the Funnel: effective marketing top to bottom
(2:09)

Russ-Glass-demand-generation-ditch-the-clicks

Demand Generation: Ditch the clicks, measure THIS instead
(2:19)

Russ-Glass-where-there's-disruption-there's-opportunity

Where there’s disruption, there’s opportunity
(2:30)

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BMA National Conference
Chicago, IL. May 27-29, 2015

Game-changing content marketing