•  Social Media & Content Marketing  •

Feed the Funnel: effective marketing top to bottom

with Russ Glass, Head of Products at LinkedIn Marketing Solutions

Data and content can drive a relevant, personal buyer’s journey from the top of the funnel to the bottom. Find out how LinkedIn Marketing Solutions ties it all together as Russ Glass, the company’s Head of Products, discusses this strategy with Thad Kahlow, CEO, of Business Online.

Watch Russ’s Full Interview (Top to Bottom Funnel Marketing Approaches)

• Russ Glass – Head of Products, LinkedIn Marketing Solutions
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Russ Glass:

Game-changing content marketing (2:33)	Demand Generation: Ditch the clicks, measure THIS instead (2:19)	Where there’s disruption, there’s opportunity (2:30)
Face your IOT fears. More data just means more focus on this… (2:51)

BMA National Conference
Chicago, IL. May 27-29, 2015