B2B Leader Series

•  Social Media & Content Marketing  •

Game-changing content marketing

with Russ Glass, Head of Products at LinkedIn Marketing Solutions

How would consumers experience marketing in an ideal world? Digital Marketing luminary Russ Glass, Head of Products for LinkedIn Marketing Solutions, shares his vision for the future of smarter marketing with Thad Kahlow, CEO, of Business Online.

Watch Russ’s Full Interview (Top to Bottom Funnel Marketing Approaches)

  • Russ Glass – Head of Products, LinkedIn Marketing Solutions
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Russ Glass:

Russ-Glass-feed-the-funnel-effective-marketing-top-to-bottom

Feed the Funnel: effective marketing top to bottom
(2:09)

 Russ-Glass-demand-generation-ditch-the-clicks

Demand Generation: Ditch the clicks, measure THIS instead
(2:19)

 Russ-Glass-where-there's-disruption-there's-opportunity

Where there’s disruption, there’s opportunity
(2:30)
Russ-Glass-face-your-iot-fears-more-data-just-means

Face your IOT fears. More data just means more focus on this…
(2:51)

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BMA15
BMA National Conference
Chicago, IL. May 27-29, 2015

Feed the Funnel: effective marketing top to bottom