•  STRATEGIC PLANNING  •

Interviews with Market Leaders about Strategic Planning

with Host Thad Kahlow, CEO of BusinessOnline

B2Beacon Leader Video Series brings you B2B leaders discussing the strategic hurdles and opportunities facing B2B Marketers both internally and in the market at large. Key topics include marketing’s role in B2B companies, how to best measure Marketing’s effectiveness, key skills for modern B2B Marketers and how to define the right mix of systems, tools and teams for a winning strategy.

Video Highlights about Strategic Marketing:

Rethinking the funnel: blasphemy or brilliant? (Marketing Speaker & Best-Selling Author – 2:24)	Employees first, customers second! Huh? It worked for this global IT giant. (HCL Technologies Global CMO – 1:43)	The new metric system: measuring marketing success against 5 priorities (VP Global Marketing Diebold – 1:35)
Gear Your Enterprise to Drive Business Value (Capgemini Global VP – 1:32)	A healthier outlook on change: face it, embrace it (HCL Technologies Global CMO – 2:23)	“Show not tell” a critical shift in marketing (Marketing Speaker & Best-Selling Author – 3:37)
Transform Both the Customer Experience and the Employee Experience (Capgemini Global VP – 3:11)	Left Brain? Right Brain? Better bring BOTH to the marketing table (HCL Technologies Global CMO – 1:48)	Nurturing the Customer Buying Journey with Data (D&B CMO – 3:45)
Location envy turns companies green (with revenue) (Marketing Speaker & Best-Selling Author – 1:56)	The Revenue Marketer: Real or Unrealistic? (VP Global Marketing Diebold – 2:01)	Mastering Analytics to Recognize Marketing Value (Capgemini Global VP – 2:25)
Data That Really Matters to CMOs (D&B CMO – 3:46)	Leveraging Data for Better Customer Insights (D&B CMO – 2:33)	Measure B2B Marketers On These Four Things (Bloomberg TV Host – 2:11)
What keeps this CMO up at night? (HCL Technologies Global CMO – 2:32)	Fastest way to fail transforming your organization (VP Global Marketing Diebold – 1:29)	Take a Risk… No One is Going to Die (Bloomberg TV Host – 1:25)
Two Key Skills of Modern B2B Marketer (Bloomberg TV Host – 1:18)	The Power of Social Persuasion (Actuate VP Global Marketing – 4:26)	Customer satisfaction: Put your metrics where your mouth is (HCL Technologies Global CMO – 2:18)
Gearing Up Your Content for Social Engagement (Actuate VP Global Marketing – 2:41)	Key Points to Measuring Attribution (OpenDNS Director – 2:25)	Fundamentals of B2B Account-Based Marketing (DemandBase’s CEO – 2:41)
Where the Wild (Internet of) Things Are (HCL Technologies Global CMO – 2:46)	The Efficiency of Account-Based Marketing (DemandBase’s CEO – 3:08)	Get the Basics Right with Big Data (D&B CMO – 2:13)
Maximizing Value Takes Hard Work, and External Experts (Cloudwords CMO – 2:08)	Thinking Beyond Just Generating Leads (OpenDNS Director – 2:26)	Key Points to Measuring Attribution (OpenDNS Director – 2:25)
Two Strategic Tips for Digital Transformation (Capgemini Global VP – 1:26)	Pay Attention to What’s Next, Not Just What’s Now (BMA Board Members – 2:06)	How to Change Your Exec’s Perception of Marketing (BMA Board Members – 3:56)
The B2B Marketer’s Biggest Roadblock (BMA Board Members – 1:46)

See Full-length Videos with B2B Leaders:

Measuring Success and Transforming B2B Marketing (Diebold VP Global Marketing)	Thinking Deeper about B2B Marketing (Marketing Speaker & Best-Selling Author)	Embracing Change in B2B Digital Marketing and the Internet of Things (HCL Technologies Global CMO)
Digital Transformation for B2B Marketers & Enterprises (Capgemini Global VP)	Using Big Data to Fuel the Customer Buying Journey (D&B CMO)	Integrating Social Into B2B Sales and Marketing (Actuate VP Global Marketing)
The Right Recipe for a Winning Digital Marketing Strategy (B2B Marketers Panel)	Recent Trends in B2B Marketing (Emerson CMO)	Analytics in the Age of B2B Account-based Marketing (OpenDNS Director)
Measuring B2B Marketing Effectiveness for CMOs (Bloomberg TV Host)	Changing the Perception of Marketing in your Organization (BMA Board Members)	Crossroads of Marketing Technology and Digital (former LinkedIn Exec)