B2B Leader Series

•  Strategic Planning  •

Changing the Perception of Marketing in your Organization

with Panel of BMA Board Members (full interview)

BMA Board Members discuss topics such as Roadblocks for B2B Marketers, the role of the BMA and how to change the perception of Marketing in your organization.

  • Stephen Ligouri – Global Chairman, BMA
  • Howard Sherman – CEO, Doremus
  • Al Maag – Chief Communications Officer, Avnet
  • Carla Johnson – Principal, Type A Communications
  • Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:


Best BMA Success Stories



The B2B Marketer’s Biggest Roadblock



Pay Attention to What’s Next, Not Just What’s Now



How to Change Your Exec’s Perception of Marketing


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BMA National Conference
Chicago, IL. May 28-29, 2014