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How to Change Your Exec’s Perception of Marketing

Highlight with Panel of BMA Board Members

BMA leaders discuss how to help organization’s change from bottom up as well as from top down. Marketers now have a greater sense of responsibility and accountability and that is the best thing for the marketing community. By being able to demonstrate ROI as well as showing how marketing investments can impact the business, our worth and how we are viewed within our organization drastically changes…Walk the talk, lead the journey, set the example.

Watch the Full Interview (Changing the Perception of Marketing in your Organization)

• Stephen Ligouri – Global Chairman, BMA
• Howard Sherman – CEO, Doremus
• Al Maag – Chief Communications Officer, Avnet
• Carla Johnson – Principal, Type A Communications
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from BMA Board Members:

Best BMA Success Stories (3:29)

The B2B Marketer’s Biggest Roadblock (1:46)

Pay Attention to What’s Next, Not Just What’s Now (2:06)

Watch the Full Interview:

Changing the Perception of Marketing in your Organization (BMA Board Members)

BMA National Conference
Chicago, IL. May 28-29, 2014