• Strategic Planning •

Digital Transformation for B2B Marketers & Enterprises

with Maggie Buggie, VP Global Head of Digital Sales and Marketing (full interview)

In this edition of B2Beacon’s Leader Video Series, Thad Kahlow, CEO of BusinessOnline speaks with Maggie Buggie, VP Global Head of Digital Sales and Marketing for Capgemini, about the the collective vision needed across all departments of an organization in order to undertake a true digital transformation.

Orchestrating integration of sales performance data and cross-departmental cooperation is key to success, but Maggie also advises looking beyond the ‘how’ and all agree on the ‘why’ you’re embarking on this massive change. And, at the heart of it all, it requires marrying outside data sets with enterprise data.