B2B Leader Series

•  Digital Transformation  •

Gear Your Enterprise to Drive Business Value

with Maggie Buggie, VP Global Head of Digital Sales and Marketing

Listen as Maggie Buggie, VP Global Head of Digital Sales and Marketing for Capgemini, underscores how critical it is to retool an entire enterprise’s operations and role in marketing, striking the right balance between contextual view of your customer and seeing the view of your enterprise. But make no mistake it takes hard effort to be successful.

Watch Maggie’s Full Interview (Digital Transformation for B2B Marketers & Enterprises)

  • Maggie Buggie – VP Global Head of Digital Sales and Marketing for Capgemini
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Maggie Buggie:

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Transform Both the Customer Experience and the Employee Experience
(3:11)

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Mastering Analytics to Recognize Marketing Value
(2:25)

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Two Strategic Tips for Digital Transformation
(1:26)

Watch the Full Interview:

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Digital Transformation for B2B Marketers & Enterprises
(Capgemini Global VP)

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