B2B Leader Series

•  Strategic Planning  •

Mastering Analytics to Recognize Marketing Value

with Maggie Buggie, VP Global Head of Digital Sales and Marketing

Thinking beyond just ‘external’ aggregated data, the VP Global Head of Digital Sales and Marketing for Capgemini, Maggie Buggie, advises that meaningful external data sets should be married to really relevant enterprise data sets, such as operations, performance and supply chain data.

As Maggie explains, this bringing together of historically disparate data sets is the right recipe to near ‘on-demand supply chain’ as possible.

Watch Maggie’s Full Interview (Digital Transformation for B2B Marketers & Enterprises)

  • Maggie Buggie – VP Global Head of Digital Sales and Marketing for Capgemini
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Maggie Buggie:


Gear Your Enterprise to Drive Business Value


Transform Both the Customer Experience and the Employee Experience


Two Strategic Tips for Digital Transformation

Watch the Full Interview:


Digital Transformation for B2B Marketers & Enterprises
(Capgemini Global VP)

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