B2B Leader Series

•  Digital Transformation  •

Two Strategic Tips for Digital Transformation

with Maggie Buggie, VP Global Head of Digital Sales and Marketing

Maggie Buggie shares two great tips for B2B marketers to adopt for championing digital transformation across your organization. Watch this B2Beacon interview highlight with the VP Global Head of Digital Sales and Marketing for Capgemini as she stresses building the supporting operations to support actionable insights.

Watch Maggie’s Full Interview (Digital Transformation for B2B Marketers & Enterprises)

  • Maggie Buggie – VP Global Head of Digital Sales and Marketing for Capgemini
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Maggie Buggie:

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Gear Your Enterprise to Drive Business Value
(1:32)

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Transform Both the Customer Experience and the Employee Experience
(3:11)

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Mastering Analytics to Recognize Marketing Value
(2:25)

Watch the Full Interview:

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Digital Transformation for B2B Marketers & Enterprises
(Capgemini Global VP)

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October 13-16, 2014

Gear Your Enterprise to Drive Business Value