• Digital Transformation •
Transform Both the Customer Experience and the Employee Experience
with Maggie Buggie, VP Global Head of Digital Sales and Marketing
The measure of return on marketing investment is evolving at a rapid pace, as digital marketing actions can influence any part of an organization. Maggie Buggie, VP Global Head of Digital Sales and Marketing for Capgemini, explains that business value from marketing is best when giving attention to both the customer experience throughout their journey as well as the employee experience across the firm, so you can be confident you can deliver your customer promise.
Watch Maggie’s Full Interview (Digital Transformation for B2B Marketers & Enterprises)
- Maggie Buggie – VP Global Head of Digital Sales and Marketing for Capgemini
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Maggie Buggie:
 Gear Your Enterprise to Drive Business Value
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 Mastering Analytics to Recognize Marketing Value
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 Two Strategic Tips for Digital Transformation
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Watch the Full Interview:
 Digital Transformation for B2B Marketers & Enterprises
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Dreamforce Conference
October 13-16, 2014