•  Strategic Planning  •

Embracing Change in B2B Digital Marketing and the Internet of Things

with Matt Preschern, Global Chief Marketing Officer at HCL Technologies (full interview)

B2B marketing is an ever-evolving market and no one knows this better than Matt Preschern. As the Global Chief Marketing Officer at HCL Technologies, Matt has successfully carried out their digital transformation. By leveraging change, measuring performance against customer satisfaction and focusing on employees, HCL Technologies has leaped over strategic hurdles and harnessed opportunities within the B2B marketing landscape. Listen in to find out how this global IT services leader has approached digital marketing as a collective mix of internal practices leading to a winning digital marketing strategy.

• Matt Preschern – Global Chief Marketing Officer, HCL Technologies
• Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:

Employees first, customers second! Huh? It worked for this global IT giant. (1:43)	What keeps this CMO up at night? (2:32)	A healthier outlook on change: face it, embrace it (2:23)
Customer satisfaction: Put your metrics where your mouth is (2:18)	Where the Wild (Internet of) Things Are (2:46)	Left Brain? Right Brain? Better bring BOTH to the marketing table (1:48)

BMA National Conference
Chicago, IL. May 27-29, 2015