B2B Leader Series

•  Strategic Planning  •

Customer satisfaction: Put your metrics where your mouth is

with Matt Preschern, Global Chief Marketing Officer at HCL Technologies

When it comes to customer satisfaction, measuring your performance proves if you live up to your promises. Matt Preschern, Global Chief CMO of HCL Technologies, explains how the company’s customer experience loyalty effort proves they don’t make empty promises.

Watch Matt’s Full Interview (Embracing Change in B2B Digital Marketing and the Internet of Things)

  • Matt Preschern – Global Chief Marketing Officer, HCL Technologies
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Matt Preschern:

Matt-employees-first-thumb

Employees first, customers second! Huh? It worked for this global IT giant.
(1:43)

 Matt-What-keep-this-thumbs

What keeps this CMO up at night?
(2:32)

 Matt-A-healthier-outlook-thumbs

A healthier outlook on change: face it, embrace it
(2:23)
Matt-Where-the-Wild-thumbs

Where the Wild (Internet of) Things Are
(2:46)

 Matt-left-brain-right-brain-thumbs

Left Brain? Right Brain? Better bring BOTH to the marketing table
(1:48)

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BMA15
BMA National Conference
Chicago, IL. May 27-29, 2015

Where the Wild (Internet of) Things Are