• Strategic Planning •
Employees first, customers second! Huh? It worked for this global IT giant.
with Matt Preschern, Global Chief Marketing Officer at HCL Technologies
In the face of ever-changing technologies and markets, it may sound counterintuitive to focus on employees before customers. But that’s just what IT services leader HCL Technologies, with 10,000+ employees, has been doing with remarkable success. Here, Matt Preschern, the company’s Global Chief Marketing Officer, explains how and why it works.
Watch Matt’s Full Interview (Embracing Change in B2B Digital Marketing and the Internet of Things)
- Matt Preschern – Global Chief Marketing Officer, HCL Technologies
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Matt Preschern:
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