•  Strategic Planning  •

Employees first, customers second! Huh? It worked for this global IT giant.

with Matt Preschern, Global Chief Marketing Officer at HCL Technologies

In the face of ever-changing technologies and markets, it may sound counterintuitive to focus on employees before customers. But that’s just what IT services leader HCL Technologies, with 10,000+ employees, has been doing with remarkable success. Here, Matt Preschern, the company’s Global Chief Marketing Officer, explains how and why it works.

Watch Matt’s Full Interview (Embracing Change in B2B Digital Marketing and the Internet of Things)

• Matt Preschern – Global Chief Marketing Officer, HCL Technologies
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Matt Preschern:

What keeps this CMO up at night? (2:32)	A healthier outlook on change: face it, embrace it (2:23)	Customer satisfaction: Put your metrics where your mouth is (2:18)
Where the Wild (Internet of) Things Are (2:46)	Left Brain? Right Brain? Better bring BOTH to the marketing table (1:48)

BMA National Conference
Chicago, IL. May 27-29, 2015