• Strategic Planning •

A healthier outlook on change: face it, embrace it

with Matt Preschern, Global Chief Marketing Officer at HCL Technologies

Change in today’s digital world is as inevitable as death and taxes. How you face and embrace it can be your key differentiator. Matt Preschern, Global Chief CMO of HCL Technologies, shares two examples of how this global IT services leader adapts to change, from the inside out.

Watch Matt’s Full Interview (Embracing Change in B2B Digital Marketing and the Internet of Things)

Matt Preschern – Global Chief Marketing Officer, HCL Technologies
Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Matt Preschern:

Matt-employees-first-thumb

Employees first, customers second! Huh? It worked for this global IT giant.
(1:43)

Matt-What-keep-this-thumbs

What keeps this CMO up at night?
(2:32)

Matt-Customer-satisfaction-thumbs

Customer satisfaction: Put your metrics where your mouth is
(2:18)

Matt-Where-the-Wild-thumbs

Where the Wild (Internet of) Things Are
(2:46)

Matt-left-brain-right-brain-thumbs

Left Brain? Right Brain? Better bring BOTH to the marketing table
(1:48)

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BMA National Conference
Chicago, IL. May 27-29, 2015

Customer satisfaction: Put your metrics where your mouth is