•  Strategic Planning  •

What keeps this CMO up at night?

with Matt Preschern, Global Chief Marketing Officer at HCL Technologies

Matt Preschern, Global Chief CMO of $6 billion global IT giant HCL Technologies, opens up about the challenges and opportunities that have him tossing and turning in bed, including the Internet of Things and other digital marketing boogeymen.

Watch Matt’s Full Interview (Embracing Change in B2B Digital Marketing and the Internet of Things)

• Matt Preschern – Global Chief Marketing Officer, HCL Technologies
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Matt Preschern:

Employees first, customers second! Huh? It worked for this global IT giant. (1:43)	A healthier outlook on change: face it, embrace it (2:23)	Customer satisfaction: Put your metrics where your mouth is (2:18)
Where the Wild (Internet of) Things Are (2:46)	Left Brain? Right Brain? Better bring BOTH to the marketing table (1:48)

BMA National Conference
Chicago, IL. May 27-29, 2015