• Strategic Planning •

Left Brain? Right Brain? Better bring BOTH to the marketing table

with Matt Preschern, Global Chief Marketing Officer at HCL Technologies

In this data-driven, digital world, marketers no longer have the luxury of relying on just one side of their brain to succeed. Find out which brain powers will make today’s marketers more marketable from Matt Preschern, Global Chief CMO of HCL Technologies.

Watch Matt’s Full Interview (Embracing Change in B2B Digital Marketing and the Internet of Things)

Matt Preschern – Global Chief Marketing Officer, HCL Technologies
Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Matt Preschern:

Matt-employees-first-thumb

Employees first, customers second! Huh? It worked for this global IT giant.
(1:43)

Matt-What-keep-this-thumbs

What keeps this CMO up at night?
(2:32)

Matt-A-healthier-outlook-thumbs

A healthier outlook on change: face it, embrace it
(2:23)

Matt-Customer-satisfaction-thumbs

Customer satisfaction: Put your metrics where your mouth is
(2:18)

Matt-Where-the-Wild-thumbs

Where the Wild (Internet of) Things Are
(2:46)

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BMA National Conference
Chicago, IL. May 27-29, 2015

Employees first, customers second! Huh? It worked for this global IT giant.