•  Strategic Planning  •

Where the Wild (Internet of) Things Are

with Matt Preschern, Global Chief Marketing Officer at HCL Technologies

What’s haunting every marketer today is how to tame the IoT beast as it grows from merely a product or device to an entire ecosystem. With an army of 20,000 engineers, HCL Technologies know a thing or two (or 20,000) about it. Here, Matt Preschern, Global Chief CMO for this IT services giant, explains how they’re helping customers face this wild Internet of Things.

Watch Matt’s Full Interview (Embracing Change in B2B Digital Marketing and the Internet of Things)

• Matt Preschern – Global Chief Marketing Officer, HCL Technologies
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Matt Preschern:

Employees first, customers second! Huh? It worked for this global IT giant. (1:43)	What keeps this CMO up at night? (2:32)	A healthier outlook on change: face it, embrace it (2:23)
Customer satisfaction: Put your metrics where your mouth is (2:18)	Left Brain? Right Brain? Better bring BOTH to the marketing table (1:48)

BMA National Conference
Chicago, IL. May 27-29, 2015