B2B Leader Series

•  Strategic Planning  •

Measuring B2B Marketing Effectiveness for CMOs

with Jeff Hayzlett, Bloomberg TV Host (full interview)

This session covers how to measure Marketing effectiveness and shed the risk averse tendencies of B2B. Jeff hones in on four “specific mutual conditions of satisfaction” between companies and their CMO’s.

  • Jeff Hayzlett – Host & CEO, “C Suite” on Bloomberg TV and former Kodak CMO
  • Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:


Measure B2B Marketers On These Four Things (2:11)


Take a Risk… No One is Going to Die (1:25)


Two Key Skills of Modern B2B Marketer (1:18)

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BMA National Conference
Chicago, IL. May 28-29, 2014