B2B Leader Series

•  Strategic Planning  •

Two Key Skills of Modern B2B Marketer

Highlight with Jeff Hayzlett, Bloomberg TV Host

Jeffrey Hayzlett, host of hit show “C Suite” on Bloomberg TV and former Kodak CMO, feels that B2B Marketing leaders must fully understand the new toolsets to tell their brand story. Mr. Hayzlett made it clear that if he was hiring a B2B CMO or VP Marketing today, that person would have to have deep understanding of digital marketing and content marketing.

Here, Mr. Hayzlett tells us that if you don’t know digital, “you’re probably not cut out for modern B2B Marketing.”

Watch Jeff’s Full Interview (Measuring B2B Marketing Effectiveness for CMOs)

  • Jeff Hayzlett – Host & CEO, “C Suite” on Bloomberg TV and former Kodak CMO
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Bloomberg TV Host:


Measure B2B Marketers On These Four Things (2:11)


Take a Risk… No One is Going to Die (1:25)

Watch the Full Interview:


Measuring B2B Marketing Effectiveness for CMOs
(Bloomberg TV Host)

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BMA National Conference
Chicago, IL. May 28-29, 2014