B2B Leader Series

•  Strategic Planning  •

Take a Risk… No One is Going to Die

Highlight with Jeff Hayzlett, Bloomberg TV Host

Jeffrey Hayzlett, host of hit show “C Suite” on Bloomberg TV and former Kodak CMO, biggest piece of advice to Marketers is to not be afraid. Mr. Hayzlett made the point that if Marketers make their plans clear to their CEO’s in advance that there actually is very little risk of being fired.

And, in the rare chance of being fired for taking a risk, good Marketers typically find a new position quickly. The real risk is not taking a risk. Here, Mr. Hayzlett describes risk-taking as just “doing your job.”

Watch Jeff’s Full Interview (Measuring B2B Marketing Effectiveness for CMOs)

  • Jeff Hayzlett – Host & CEO, “C Suite” on Bloomberg TV and former Kodak CMO
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Bloomberg TV Host:


Measure B2B Marketers On These Four Things (2:11)


Two Key Skills of Modern B2B Marketer (1:18)

Watch the Full Interview:


Measuring B2B Marketing Effectiveness for CMOs
(Bloomberg TV Host)

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BMA National Conference
Chicago, IL. May 28-29, 2014