B2B Leader Series

•  Strategic Planning  •

Measuring Success and Transforming B2B Marketing

with Rachel McClary, VP Global Marketing, Diebold (full interview)

As a part of the B2Beacon Leader Video series, BusinessOnline CEO Thad Kahlow had the opportunity to speak with Rachel McClary, the VP of Global Marketing at Diebold. Rachel takes us through several important marketing priorities, how accountability and ownership play a role in linking revenue to marketing and how to be a B2B marketing playmaker in today’s market.

  • Rachel McClary – VP Global Marketing, Diebold
  • Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:


From order taker to playmaker with two simple approaches (1:54)


The new metric system: measuring marketing success against 5 priorities (1:35)


The Revenue Marketer: Real or Unrealistic? (2:01)


Fastest way to fail transforming your organization (1:29)


Is big data for everyone? (2:02)

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BMA National Conference
Chicago, IL. May 27-29, 2015