B2B Leader Series

•  Strategic Planning  •

Fastest way to fail transforming your organization

with Rachel McClary, VP Global Marketing, Diebold

Moving from an order taker to a playmaker in today’s market place doesn’t happen overnight. Rachel McClary Diebold VP of Global Marketing and Thad Kahlow, CEO of BusinessOnline, discuss the biggest mistake companies can make.

Watch Rachel’s Full Interview (Measuring Success and Transforming B2B Marketing)

  • Rachel McClary – VP Global Marketing, Diebold
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Rachel McClary:


From order taker to playmaker with two simple approaches (1:54)


The new metric system: measuring marketing success against 5 priorities (1:35)


The Revenue Marketer: Real or Unrealistic? (2:01)


Is big data for everyone? (2:02)

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BMA National Conference
Chicago, IL. May 27-29, 2015