B2B Leader Series

•  Strategic Planning  •

From order taker to playmaker with two simple approaches

with Rachel McClary, VP Global Marketing, Diebold

B2B companies are transforming their organizational structure, culture and marketing strategies to become more than just order takers. Rachel McClary, VP of Global Marketing with Diebold, shares two key rules of thumb to make the transition easy and effective.

Watch Rachel’s Full Interview (Measuring Success and Transforming B2B Marketing)

  • Rachel McClary – VP Global Marketing, Diebold
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Rachel McClary:


The new metric system: measuring marketing success against 5 priorities (1:35)


The Revenue Marketer: Real or Unrealistic? (2:01)


Fastest way to fail transforming your organization (1:29)


Is big data for everyone? (2:02)

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BMA National Conference
Chicago, IL. May 27-29, 2015