B2B Leader Series

•  Strategic Planning  •

Is big data for everyone?

with Rachel McClary, VP Global Marketing, Diebold

In the B2B space, there is often a fine line when it comes to big data. Insights without intruding. Rachel McClary Diebold VP of Global Marketing, explains her approach to data at this Fortune 500 company.

Watch Rachel’s Full Interview (Measuring Success and Transforming B2B Marketing)

  • Rachel McClary – VP Global Marketing, Diebold
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Rachel McClary:


From order taker to playmaker with two simple approaches (1:54)


The new metric system: measuring marketing success against 5 priorities (1:35)


The Revenue Marketer: Real or Unrealistic? (2:01)


Fastest way to fail transforming your organization (1:29)

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BMA National Conference
Chicago, IL. May 27-29, 2015