• Strategic Planning •
The new metric system: measuring marketing success against 5 priorities
with Rachel McClary, VP Global Marketing, Diebold
Marketing metrics are a blend of the qualitative and quantitative, according to Rachel McClary Diebold VP of Global Marketing and keynote speaker of BMA15. Here, she identifies five priorities to measure the success of marketing efforts.
Watch Rachel’s Full Interview (Measuring Success and Transforming B2B Marketing)
- Rachel McClary – VP Global Marketing, Diebold
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Rachel McClary:
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