• Strategic Planning •
The Revenue Marketer: Real or Unrealistic?
with Rachel McClary, VP Global Marketing, Diebold
What makes the VP of Global Marketing, Rachel McClary, at a leading financial services institution nervous? Linking revenue directly to marketing. Rachel gives her take on the role marketing actually plays when it comes to the revenue story.
Watch Rachel’s Full Interview (Measuring Success and Transforming B2B Marketing)
- Rachel McClary – VP Global Marketing, Diebold
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Rachel McClary:
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