B2B Leader Series

•  Strategic Planning  •

The Revenue Marketer: Real or Unrealistic?

with Rachel McClary, VP Global Marketing, Diebold

What makes the VP of Global Marketing, Rachel McClary, at a leading financial services institution nervous? Linking revenue directly to marketing. Rachel gives her take on the role marketing actually plays when it comes to the revenue story.

Watch Rachel’s Full Interview (Measuring Success and Transforming B2B Marketing)

  • Rachel McClary – VP Global Marketing, Diebold
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Rachel McClary:


From order taker to playmaker with two simple approaches (1:54)


The new metric system: measuring marketing success against 5 priorities (1:35)


Fastest way to fail transforming your organization (1:29)


Is big data for everyone? (2:02)

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BMA National Conference
Chicago, IL. May 27-29, 2015