• Strategic Planning •
Recent Trends in B2B Marketing
with Katherine Button Bell, Vice President & CMO, Emerson (full interview)
Carla Johnson, BMA Board Member and Principal of Type A Communications interviews BMA Chair Kathy Button-Bell on the role of BMA and recent trends in B2B Marketing.
- Katherine Button Bell – Vice President, CMO, Emerson
- Carla Johnson, BMA Board Member and Principal of Type A Communications (host)
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BMA National Conference
Chicago, IL. May 28-29, 2014