B2B Leader Series

•  Strategic Planning  •

The Right Recipe for a Winning Digital Marketing Strategy

with a Panel of B2B Marketing Leaders (full interview)

Three B2B Marketing leaders debate on the specific components of an integrated Digital Marketing strategy and how to define the right mix of systems, tools and teams for a winning strategy.

  • Matt Preschern SVP and Enterprise CMO, Windstream Communications
  • Laurent Michoud, Head of Global Marketing, Ingredion
  • Ian Heller, VP of Marketing & eBusiness, HD Supply, Construction & Industrial (White Cap)
  • Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:


Are B2B Marketers Under-Appreciated? (6:49)


The Age of Customer Knowledge… Scary or Exciting? (5:16)

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BMA National Conference
Chicago, IL. May 28-29, 2014