•  Strategic Planning  •

Thinking Deeper about B2B Marketing

with Andrew Davis, Marketing Speaker & Best-Selling Author (full interview)

He could be branded as “the modern day Malcolm Gladwell of marketing” says Thad Kahlow, CEO of BusinessOnline, and sure enough Andrew Davis, marketing thought leader, keynote speaker and author of “Brandscaping: Unleashing the Power of Partnerships” and the brand new “Town Inc.”, lives up to that name. From rethinking the funnel to questioning how we tell stories, this deep marketing thinker walks B2B marketers through some innovative ways to measure and understand what they’re doing in the digital B2B marketing world.

• Andrew Davis – Marketing Speaker & Best-Selling Author
• Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:

Rethinking the funnel: blasphemy or brilliant? (2:24)	“Show not tell” a critical shift in marketing (3:37)	Slowing down service in an IoT world (1:59)
Location envy turns companies green (with revenue) (1:56)	Two things marketers should be doing more of today (2:19)

BMA National Conference
Chicago, IL. May 27-29, 2015