B2B Leader Series

•  Strategic Planning  •

Location envy turns companies green (with revenue)

with Andrew Davis, Marketing Speaker & Best-Selling Author

No longer just marketing their products, many companies are touting their location – drawing suppliers, customers, even talent, closer to them. Andrew Davis, author of “Brandscaping: Unleashing the Power of Partnerships” and “Town Inc.” and Thad Kahlow, CEO of BusinessOnline, discuss this legacy- and profit-building strategy.

Watch Andrew’s Full Interview (Thinking Deeper about B2B Marketing)

  • Andrew Davis – Marketing Speaker & Best-Selling Author
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Andrew Davis:

Andrew-Davis-deeper-about-B2B-marketing

Rethinking the funnel: blasphemy or brilliant? (2:24)

Andrew-Davis-shift-in-marketing

“Show not tell” a critical shift in marketing (3:37)

Andrew-Davis-service-IOT-world

Slowing down service in an IoT world (1:59)

Andrew-Davis-things-marketers-should-be-doing

Two things marketers should be doing more of today (2:19)

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BMA15
BMA National Conference
Chicago, IL. May 27-29, 2015