B2B Leader Series

•  Strategic Planning  •

Rethinking the funnel: blasphemy or brilliant?

with Andrew Davis, Marketing Speaker & Best-Selling Author

Marketing thought leader, author of “Brandscaping: Unleashing the Power of Partnerships” and BMA15 keynote speaker Andrew Davis discusses the fate of the funnel and where the greatest marketing opportunities truly lie with Thad Kahlow, CEO of BusinessOnline.

Watch Andrew’s Full Interview (Thinking Deeper about B2B Marketing)

  • Andrew Davis – Marketing Speaker & Best-Selling Author
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Andrew Davis:

Andrew-Davis-shift-in-marketing

“Show not tell” a critical shift in marketing (3:37)

 Andrew-Davis-service-IOT-world

Slowing down service in an IoT world (1:59)

 Andrew-Davis-location-envy

Location envy turns companies green (with revenue) (1:56)
Andrew-Davis-things-marketers-should-be-doing

Two things marketers should be doing more of today (2:19)

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BMA15
BMA National Conference
Chicago, IL. May 27-29, 2015

“Show not tell” a critical shift in marketing