B2B Leader Series

•  Strategic Planning  •

“Show not tell” a critical shift in marketing

with Andrew Davis, Marketing Speaker & Best-Selling Author

Today’s marketers should focus less on the buyer’s journey and more on the loyalty loop. That’s according to Andrew Davis, influential marketing thought leader, BMA15 keynote speaker and author of “Brandscaping: Unleashing the Power of Partnerships” and “Town Inc.”. Here he explains why and how.

Watch Andrew’s Full Interview (Thinking Deeper about B2B Marketing)

  • Andrew Davis – Marketing Speaker & Best-Selling Author
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Andrew Davis:


Rethinking the funnel: blasphemy or brilliant? (2:24)


Slowing down service in an IoT world (1:59)


Location envy turns companies green (with revenue) (1:56)


Two things marketers should be doing more of today (2:19)

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BMA National Conference
Chicago, IL. May 27-29, 2015