•  B2B Marketing Technology & Data  •

Interviews with Leaders B2B Technology & Analytics

with Host Thad Kahlow, CEO of BusinessOnline

Customer data is the foundation to B2B Marketing success. Indeed, our only true competitive advantage is to use insights from data and technology on customer needs to align and optimize our marketing, product and sales activities to meet these needs.

Experts in B2B technology and data discuss how to get these insights out of data. Key topics include implementing the right customer data management capabilities, data architecture best practices and building the right team — both in-house and external resources. The experts also describe how to be the champion of your customer data driven approach across your company.

Video Highlights about Marketing Technology & Data:

Nurturing the Customer Buying Journey with Data (D&B CMO – 3:45)	Data That Really Matters to CMOs (D&B CMO – 3:46)	Leveraging Data for Better Customer Insights (D&B CMO – 2:33)
Empowering Your Firm to Master All Customer Engagements (SugarCRM Global VP – 2:58)	Collaboration by Sales and Marketing to Nurture Leads (SugarCRM Global VP – 4:06)	Get the Basics Right with Big Data (D&B CMO – 2:13)
How Actuate Bridged the Gap Between Social and B2B (Actuate VP Global Marketing – 2:29)	Listen to the Data, It’s Telling You What to Do (Actuate VP Global Marketing – 3:18)	Gearing Up Your Content for Social Engagement (Actuate VP Global Marketing – 2:41)
Best KPIs for Account-based Marketing (OpenDNS Director – 1:39)	Key Points to Measuring Attribution (OpenDNS Director – 2:25)	Mastering Analytics to Recognize Marketing Value (Capgemini Global VP – 2:25)
Best KPIs for Account-based Marketing (OpenDNS Director – 1:39)	Key Points to Measuring Attribution (OpenDNS Director – 2:25)	Mastering Analytics to Recognize Marketing Value (Capgemini Global VP – 2:25)
Getting Data Right…Think Like Your Boss! (Former LinkedIn Exec – 2:01)	Easier Roadmap for Taking a Business Global (Former LinkedIn Exec – 1:41)	Evolution of Mobile Marketing & What Really Works (Former LinkedIn Exec – 3:04)
Revolutionizing Brainstorming and Team Collaboration (SMART Technologies VP – 1:37)	Feed the Content for Self-Educating Buyers (Great Eastern Energy EVP)	Maximizing Value Takes Hard Work, and External Experts (Cloudwords CMO – 2:08)
Farming Customer Feedback Data for Better Marketing (Former LinkedIn Exec – 2:06)	Ignore Data to Really Listen (Sometimes) (Marketing Leaders Panel – 2:56)	Optimizing Account-based Display Marketing for Paid Search (DemandBase’s CEO – 3:08)
B2B Marketers are Getting Their Swagger Back (Cloudwords CMO – 1:59)	Thinking Beyond Just Generating Leads (OpenDNS Director – 2:26)

See Full-length Videos with B2B Leaders:

Mastering Customer Engagements & Organizational Evolution (SugarCRM Global VP)	Analytics in the Age of B2B Account-based Marketing (OpenDNS Director)	Using Big Data to Fuel the Customer Buying Journey (D&B CMO)
Marketers Taking Command of the Buying Journey and Impacting Revenue (Cloudwords CMO)	Integrating Social Into B2B Sales and Marketing (Actuate VP Global Marketing)	Why Is Account-Based Marketing Right for B2B? (DemandBase’s CEO)
The Mindset of the Challenger Methodology (SMART Technologies VP Marketing)	Insights on the Crossroads of Marketing Technology and Digital (Former LinkedIn Exec)	Actionable Customer Insights & Data (Cisco & Teradata VP’s)