• B2B Marketing Technology & Data •
Interviews with Leaders B2B Technology & Analytics
with Host Thad Kahlow, CEO of BusinessOnline
Customer data is the foundation to B2B Marketing success. Indeed, our only true competitive advantage is to use insights from data and technology on customer needs to align and optimize our marketing, product and sales activities to meet these needs.
Experts in B2B technology and data discuss how to get these insights out of data. Key topics include implementing the right customer data management capabilities, data architecture best practices and building the right team both in-house and external resources. The experts also describe how to be the champion of your customer data driven approach across your company.
Video Highlights about Marketing Technology & Data:
See Full-length Videos with B2B Leaders:
![]() Mastering Customer Engagements & Organizational Evolution
|
![]() Analytics in the Age of B2B Account-based Marketing
|
![]() Using Big Data to Fuel the Customer Buying Journey
|
![]() Marketers Taking Command of the Buying Journey and Impacting Revenue
|
![]() Integrating Social Into B2B Sales and Marketing
|
![]() Why Is Account-Based Marketing Right for B2B?
|
![]() The Mindset of the Challenger Methodology
|
![]() Insights on the Crossroads of Marketing Technology and Digital
|
![]() Actionable Customer Insights & Data
|
Be the First to Know About New Leader Series Videos:
Sign Up Now >