• Technology & Data •
Farming Customer Feedback Data for Better Marketing
Highlight with Brian Goffman, Former LinkedIn Exec
Listen in as Brian Goffman, former LinkedIn executive, underscores the importance for marketing professionals to gather and act on data about your customers’ favorite and worst parts of your product or service. Failing to listen to your customers can stifle growth and relationships with your audiences.
Brian also describes how at LinkedIn they incorporated customer success data right back into their marketing efforts.
- Brian Goffman – Former LinkedIn Exec and current Venture Capitalist
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Brian Goffman:
Watch the Full Interview:
Insights on the Crossroads of Marketing Technology and Digital
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ClickZ Live 2014 Conference
August 11 – 14, 2014