• Technology & Data •
Farming Customer Feedback Data for Better Marketing
Highlight with Brian Goffman, Former LinkedIn Exec
Listen in as Brian Goffman, former LinkedIn executive, underscores the importance for marketing professionals to gather and act on data about your customers’ favorite and worst parts of your product or service. Failing to listen to your customers can stifle growth and relationships with your audiences.
Brian also describes how at LinkedIn they incorporated customer success data right back into their marketing efforts.
Watch Brian’s Full Interview (Insights on the Crossroads of Marketing Technology and Digital)
- Brian Goffman – Former LinkedIn Exec and current Venture Capitalist
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Brian Goffman:
Evolution of Mobile Marketing & What Really Works
Easier Roadmap for Taking a Business Global
Getting Data Right…Think Like Your Boss!
Watch the Full Interview:
Insights on the Crossroads of Marketing Technology and Digital
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August 11 – 14, 2014