B2B Leader Series

•  Technology & Data  •

Getting Data Right…Think Like Your Boss!

Highlight with Brian Goffman, Former LinkedIn Exec

Thad Kahlow, host of B2Beacon Leader Video Series asks Brian Goffman exactly what data is most relevant in driving results. Brian advises focusing on the metrics that will be most meaningful to your boss and leadership team. This a former executive of LinkedIn and current venture capitalist also recommends ensuring your metrics are well tiered for easier digestion my management.

Watch Brian’s Full Interview (Insights on the Crossroads of Marketing Technology and Digital)

  • Brian Goffman – Former LinkedIn Exec and current Venture Capitalist
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Brian Goffman:

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Evolution of Mobile Marketing & What Really Works
(3:04)

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Easier Roadmap for Taking a Business Global
(1:41)

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Farming Customer Feedback Data for Better Marketing
(2:06)

Watch the Full Interview:

ldrs-crossroards-marketing-technology-digital-thmb

Insights on the Crossroads of Marketing Technology and Digital
(Former LinkedIn Exec)

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ClickZ Live 2014 in San Francisco
ClickZ Live 2014 Conference
August 11 – 14, 2014

Farming Customer Feedback Data for Better Marketing