Get the Company Buying Journey e-book

cbj-ebook-thumbIt’s The Company Buying Journey –  a new approach for B2B Digital Marketing.

  • In B2B, the buying journey is not a funnel. It’s a loopy, Celtic knot kind of thing that doesn’t end at the Purchase.
  • Meeting the customer’s or prospect’s needs is the only focus.
  • B2B Marketers typically engage with multiple people in a company, not with one individual as in B2C Marketing.
  • The CBJ simplifies to three main things you need to think about for each phase: The Customer, The Content, and Connecting your customers and content together.